March 6, 2006 issue - For only $14.95, you can turn your own drab office space into "dazzling digs." That's the promise of a soon-to-be-released kit, Pimp My Cubicle. With a title spun off the popular MTV show "Pimp My Ride," the kit will be released March 14, providing office workers with gold pushpins, a mini disco ball, a dollar-sign paperweight, leopard-print fringe and an adhesive gold keyboard key—"to give you a little start on your bling."
"It's an attempt to have some fun with a common experience: life in a cubicle," says creator Turk Regan, explaining that the cult-classic movie "Office Space" and the NBC series "The Office" have made people more willing to have fun with the idea of work. "[Work] is a big part of our life, but we gloss over the tensions it creates," he says. The demographics? "From MySpace.com to the Toyota Scion, Generation Me desires self-expression and personalization," says Anita Fraizer, industry analyst for sales and marketing-research firm NPD Group. Pimp My Cubicle, mostly geared to twentysomething males, may benefit from an "exploding" home-decor industry, she says. "Cubicle dwellers are one of the great untapped markets," Regan says. "Talk about niche marketing."
Cubicle Culture: It's a Bling Thing - Newsweek Periscope - MSNBC.com
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